When is the best time to start attracting users to your app? The answer is now! You should always be gathering information, talking to, and enticing potential users. Feedback is free and super useful in determining whether your app idea has legs. Here are some simple things to do this weekend that will help you get users before you launch:
Create a landing page for people to join your mailing list
Creating a landing page to capture email addresses pre-launch can be a huge marketing tool. Having a subscriber base to send a launch email to is every app innovators dream, and can ignite the virality of your app. Imagine being able to tell hundreds, or even thousands of targeted users about the launch of your app. Whenever you speak to someone about the project you’re building, always refer them to your landing page to receive updates. For a free service to create your landing page check out Launchrock.
A simple and effective landing page:
Start talking to potential users
Getting feedback early is a great way to learn what users want while creating interest in your app. One way to do this is by sending regular feedback newsletters to your mailing list. Explain the progress you’re making with your app, and ask for feedback. More often than not you’ll have a bunch of interested people telling you what they think. By sparking their curiosity you’ll leave them wanting more. Once it comes time to release, you’ll have already secured a customer!
Start a viral promotion
Here’s a great example of gaining exposure: An app called Heedly is running a contest to win Starbucks every day for a year. All you have to do is signup to their mailing list and you are automatically entered. They’re getting tons of press, and have about 10k fans on Facebook – all because of a clever marketing campaign! When they’re ready to launch, tens of thousands of people will receive an invitation email. Giving away free Starbucks was a great low-cost way to gain an incredible amount of exposure.
Make an explainer video
Explainer videos are an excellent form of marketing. They enable you to capture users attention, while explaining your app in an entertaining way. Think about it: how many times have you scrolled through a page describing an app vs. watching a video of the app? When you stick this on your landing page it’s almost guaranteed to get more attention than text alone. There are many services that create explainers, if you need a referral please let us know.
Here’s the Brightalyze explainer:
Establish social media accounts, add them to your landing page
Social media has become a very important and free marketing tool. Tools like Facebook, Twitter, and Instagram allow you to directly interact with potential users and customers like never before. You can market your app, respond to user feedback, and build interest with updates. Services like Hootsuite allow you to schedule updates as often as you’d like. You can spend one afternoon creating content and have Hootsuite schedule updates for an entire month, or more! It’s simple to build user engagement through social media, so start early.
Shoot us an email if you have any questions or comments. Thanks for reading!